The Cam Roberts Business Marketing Podcast

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Episode 140: Expert Podcast Interview with Tevya Washburn - The Cam Roberts Business Marketing Podcast


Ep: 141 What is the difference between outbound and inbound marketing?
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Ep: 141 What is the difference between outbound and inbound marketing?

#ondeckwithcam Podcast Time 19:57 min in Total.
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In today’s podcast episode Cam talks about What is the difference between outbound and inbound marketing?
Key show note points include:


Hi there. Cam Roberts here, your friend in business success and marketing. Thank you very much for joining my podcast show. Now today’s show, I want to talk to you about Inbound Marketing versus Outbound Marketing. You hear those terms thrown around all the time, and I want to dive into them today and just talk to you a little bit about inbound versus outbound. What is the difference that need to be applied and how you can use them in your business and in your marketing to get a better ROI, a better return on your investment?
At a very high level, the main difference between Inbound and Outbound Marketing is that in most basic forms, Outbound Marketing tends to push people into the marketing. A banner on the side of a bus, that’s Outbound Marketing. You get a telemarketer call you at 6:00 at night when you’re having dinner. Like that’s very effective, right? Not. Who loves to be called by telemarketer at 6:00 while they’re eating dinner or 7:00 while they’re eating dinner with their family? I don’t know about you but I certainly don’t, folks. That’s a push tactic.
TV Ads are very pushy. That’s Outbound Marketing. They’re not pulling you in. They’re just pushing that on to you over and over again in anticipation that some of what they’re throwing through that particular channel will stick. Print ads in a newspaper, magazine, Outbound Marketing. They’re aiming to push you into making a decision. Conversely, if we flip that into Inbound Marketing, outbound is more interruptive. It pops up when you least expect it. They’re very pushy tactics. The TV ads yell and scream at you, type of marketing to capture your attention. They’ve got to come up with all sorts of corny ways to tell a story, to sell an ad, to create emotions. All of that is Outbound Marketing.
Conversely, Inbound Marketing is more permissive. It’s search-based. It’s using pull tactics where it’s magnetic, if you like. It can also be a two-way communication. For instance, it’s not that Facebook can be interruptive marketing, but Facebook is really Inbound Marketing because you can have a Messenger campaign in Facebook where you’re having a conversation with someone. This isn’t about Facebook marketing.
A lot of my clients and obviously potential clients want to learn about Facebook, but honest, the truth is Facebook is not the only thing you should being hanging your business on. It’s not the be all and end all. It is a marketing platform, but like all marketing platforms, you don’t want to hang your hat on it. You don’t want to hang your hat on, say, just direct mail. You don’t want to hang your hat on one yellow page ad. You don’t want to hang your hat on one load of flyers that you distributed through the local community once. You don’t want to hang your hat on one a newspaper ad that you advertised in a local newspaper once.
To the same degree, you don’t want to hang your hat just on Facebook marketing, although that is one Inbound Marketing method. I don’t want you to rush out and just do Facebook marketing. You should also be doing Google AdWords. That’s inbound. Because people right now, as you’re listening to this podcast, someone in the world,


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 2018-10-01  19m