The BBC Academy Podcast

Essential listening for the broadcast production, journalism and technology communities. Practical advice on all aspects of TV, radio, journalism.

http://www.bbc.co.uk/programmes/p02pc9zz

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Rebranding


Simon Smith discusses the pros and cons of rebranding with Jeff Anderson, editor of Watchdog and Mary Kalemkerian, head of programmes for Radio 4 Extra. And joining Simon down the line is Steven November, executive producer of ITV’s Emmerdale.


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 2011-09-23  18m