Bitrate

Mathew Passy of CausePods, the Podcast Consultant, and Audit My Podcast, shares what to keep in mind when starting a podcast.

Don’t start a podcast if you just want to start a podcast. Have a mission. Do it for a reason. Start a podcast because you have something to say, and because podcasting is the best way to say it.

There may be a ton(ne) of podcasts similar to what one wants to make. As an independent creator, the podcast must be smaller, tighter, more focused, more niche than any others on the market, in order to succeed… depending of course on the metrics for “success”.

The way you can really feel if the podcast actually matters: #engagement! You may be getting likes and retweets, but if no-one is actually talking to or about the podcast, it may not be fitting into a niche well.

Advice for using Reddit – or any social media, but especially Reddit because it can be a great tool – is this: read the rules. Take 5 minutes and read the rules for the forum, or the Facebook group, or wherever you want to promote. And engage on other posts; be a part of the community.

Casting Call by Gimlet may have been a disappointment, especially considering the “winning podcast” hasn’t come out yet. If you’re interested in MultiLevel Marketing, Brendan highly recommends: The Dream about pyramid schemes.

• Get podcast consulting
• If you have a podcast already, try Audit My Podcast
• Listen to his current podcast CausePods
• Or check out some of his other great podcasts.

Find @BitRatePod on Twitter, or at bitratepod.com.

Find Brendan @ThePodPlaylist on Twitter or at Podchaser.com as the new Podcast Librarian.

Find Mark at Podiant or at Steadman.io, his spiritual home on the web.

Listen to the next episode for another great discussion on podcast burnout with guest Dan Misener from Pacific Content.