Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.
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Episode 55: Snooki and the Handbag
Look down at what you're wearing. You picked out that blue shirt, right? And those boots — you decided on those because they're warm, didn't you? Well, maybe not. Researcher Jonah Berger says, we tend to be pretty good at recognizing how influences like product placement and peer pressure affect other people's choices... but we're not so good at recognizing those forces in our own decision-making.