It used to be that when you ran a small business, a business card and a yellow pages ad was all you needed. Now there are so many more options. You need a strategy with the right mix of print, social media, public relations and news to interest your audience and keep them engaged. What are the right things to do? Where should you focus? How much should be spending? All these topics and more are covered by my guest, Steven Dubin, President of PR Works in this episode.