What do you do when "great" isn't good enough to grow your career or business? How do you stand out and move up in today's world? Join bestselling author (book named by 30 newspapers as one of "Ten Best Business Books" of the year) and Hall of Fame professional speaker Scott McKain to discover what it takes to create distinction in your career, business, and life!
In research in the field of financial services, Scott McKain learned the critical aspect of clarity — and why just having “great service” isn’t inspiring customers to move their business to you. Today’s episode tells you why...