The best disruptors are focused on customers, not products, they use technology rather than fear it, they create new opportunities often where regulations don't exist and they are backed by those with deep pockets and an appetite for risk. Colin Cullis presents stories of Business Unusual - those people and companies driving the next industrial revolution. The associated articles and videos are available here
https://www.702.co.za/features/110/business-unusual
Great ideas that at first flopped
There is nothing so powerful as an idea whose time has come, wrote Victor Hugo in one of the variations of his original quote.
Then there is the quote that says, build a better mousetrap, and the world will beat a path to your door.
There is value in both but the truth is that it takes more than a great idea or a better mousetrap to change the world. Many of the products that have changed the world were not the first to use the idea that made them famous.
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