The Darkroom Podcast was born to tell the founding stories behind some of the world’s most influential creators, artists and entrepreneurs: highlighting their failures, experiences and visions for the future. Our host Dane Deaner gets to the root of how these creators went from an idea to building large scale companies and personal brands.
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episode 3: @JasonMPeterson | The Future of Content Creation with Jason Peterson
In this episode of The Darkroom Podcast we had the pleasure of speaking with the CCO & Chairman of Havas North America and infamous photographer Jason Peterson. We explored his past, from growing up as a guitarist in his own punk rock band to hustling his way to his first job at an ad agency. Jason is now ushering in a new age of content creation with the expansion of his latest initiative, The Annex, a multi-city creative space that is home to some of the world's best YouTubers, Twitch Streamers, and content creators. In 2017, The Annex pulled in over $25 million in revenue, functioning both as its own ad agency for brands who want to stay on the cutting edge of all things social media and as an event space for artists like Chance the Rapper to throw a birthday bash.