Micromobility explores the disruption to urban transport that comes from new electric, lightweight utility vehicles. Using the history of computing as a framework, we unpack how e-bikes, scooters and more will change how people get around cities.



episode 35: Sampo Hietanen from MaaS Global/Whim on Micromobility

In this episode, Oliver interviews Sampo Hietanen, CEO of MaaS Global/Whim on their mobility as a service subscription model they have in Helsinki and a number of other markets. Specifically they cover:

  • How MaaS Global came to be started
  • The unique context of Helsinki’s regulatory environment and the enabling factors that made it a great first market
  • The challenges and opportunities of scaling mobility as a service offerings - ticketing, API’s, regulatory barriers and walled gardens
  • The importance of docked and dockless micromobility in driving down the costs of the subscription model
  • Their customer demographics and how this has driven their choices around subscription packages
  • How he thinks about Uber’s walled garden efforts in the mobility as a service space
  • The role of governments/regulators in encouraging mobility as a service offerings
It’s a great conversation about the shift of business models to mobility-as-a-service subscriptions, underpinned by micromobility. Catch us on Twitter @MicromobilityCo. Horace and Oliver are also active on their personal accounts and would love to hear from you.Micromobility is coming to Berlin Oct 1st! Get tickets here.Our newsletter is completely free, and you can subscribe to have it in your inbox every Tuesday morning here! And for those who want more, we offer our Micromobility membership (mmm) which includes exclusive content, swag, and conference discounts, as well as live calls with Horace and team!We’re also on LinkedIn and Instagram.


 2019-07-19  43m