Micromobility Industries first defined and now curates the future of urban transport that comes from small electric vehicles. Ride AI is now the focusing force of our industry as we explore how artificial intelligence will change the way we move. Ride AI is hosted by Ed Niedermeyer an American author and analyst who focuses on the automotive industry and mobility innovation. Co-Hosts of the show include Horace Dediu, Oliver Bruce and James Gross.
https://ridereview.com/news
35: Sampo Hietanen from MaaS Global/Whim on Micromobility
In this episode, Oliver interviews Sampo Heitanen, CEO of MaaS Global/Whim on their mobility as a service subscription model they have in Helsinki and a number of other markets. Specifically we cover: - How MaaS Global came to be started - The unique context of Helsinki’s regulatory environment and the enabling factors that made it a great first market - The challenges and opportunities of scaling mobility as a service offerings - ticketing, API’s, regulatory barriers and walled gardens - The importance of docked and dockless micromobility in driving down the costs of the subscription model - Their customer demographics and how this has driven their choices around subscription packages - How he thinks about Uber’s walled garden efforts in the mobility as a service space - The role of governments/regulators in encouraging mobility as a service offerings It’s a great conversation about the shift of business models to mobility-as-a-service subscriptions, underpinned by micromobility.