The Business Side of Music is an interview show designed to help independent artists and songwriters better understand and navigate the music industry. 45-year industry veteran, Bob Bender talks to successful guests from every corner of the industry about their careers to discover the things they did right as well as the lessons they learned from any mistakes they made. businesssideofmusic.com
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#94 - Empowering The Artist Thru the Use of Publicity and Social Media
Have you ever wondered what it would take to get the attention of the media when it comes to promoting your new album, video, or tour? How do you go about setting up a new music release campaign? What does it take to build the correct press kit? How does media help expand your fan base, and ultimately your music career? Meet Kaytee Long who is the owner and founder of DIY Music PR and creator of the DIY Music PR Bootcamp.
As a publicist for over a decade, she has experience across multiple beats of the entertainment industry including music, film and television. In addition to full-service PR and coaching independent artists, she has worked with many major recording artists (Cyndi Lauper, French Montana, Neil Diamond, Dave Grohl, Pentatonix, etc.) and continues to work with award shows such as the Grammys, Billboard Music Awards and the American Music Awards.
She has been a featured speaker at many industry events and for organizations such as CD Baby, The Berklee College of Music and Icon Collective. As the daughter of a musician (and a hobbyist piano player and singer) Kaytee has been raised with a passion for art, the creator, and providing musicians with the education needed to take their careers to the next level.
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Host: Bob Bender
Produced by Bob Bender
Advisor: Tom Sabella
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Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast, and trusting us to carry on their legacy.