Inside Jobs is a podcast about in-house agencies and the people who lead them—featuring industry influencers, creative directors, and marketing executives from top global brands. Get to know the people and personalities who are shaping the in-house industry. Inside Jobs is hosted by Robert Berkeley, brought to you in partnership by the In-House Agency Forum (IHAF) and EKCS. Listener questions and comments are highly encouraged. Contact us anytime.
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episode 3: Ep. 3 - From Farming to State Farm - Mark Gibson, State Farm
In this episode of Inside Jobs, Mark Gibson, AVP - Creative Services of State Farm talks about his journey. Coming from a farming background, he talks about how he started his career as a radio journalist and then came to the advertising and marketing business.He further talks about the evolution of State Farm’s in-house department which started as an audio-visual department approx. 46 years ago and then evolved as a department helping the company better connect with agents and customers. He explained about their in-house agency setup, their workflows and the strategies they’ve followed over the years to be on top of the competition.
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This podcast is supported by the In-House Agency Forum and hosted by Robert Berkeley from Express KCS.