Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 75: LinkedIn Influence and Personal Branding with Goldie Chan | Ep. 075
Goldie Chan is #1 creator on LinkedIn, a regular contributor to Forbes and the founder of social media strategy agency Warm Robots. Known as the “green-haired Oprah of LinkedIn,” she was one of the first people on LinkedIn Live and currently has the longest-running daily channel on LinkedIn with fully original content. Goldie believes everybody has the capacity to make engaging content—the trick is just figuring out which kind is best suited to your talents.
In this episode, Goldie recalls the resistance she faced when she decided to make video content LinkedIn before any other platform, explains why innovation is a driving force in her work, and helps you figure out what style of content creation you’re best suited for.
The Finer Details of This Episode:
- Goldie discusses her “LinkedIn-first” streaming platform and some of the other content creators she’s involved with.
- The reason Goldie went all in on committing to a LinkedIn platform, and what was the moment she realized how much potential it had?
- How she dealt with other people’s concerns that going exclusive with LinkedIn was a bad idea.
- Why the idea of “social media with purpose” fuels much of Goldie’s work.
- What Goldie does to keep her work fun and what she believes is the great irony of content creation.
- The reason innovation motivates Goldie more effectively than simply desiring success.
- Why how you played around as a kid can give you a good indication of what type of content creation you’re best suited for.
- One memorable moment on the job that brought self-described introvert Goldie out of her shell.
Quotes:
“It was just such a fun time to be an early creator on a platform.”
“You can create really thoughtful, meaningful, helpful content on LinkedIn.”
“I think the most fun thing to do is to help people understand better their brand, or the brand that they’re part of and trying to build.”
“I really wanted new creators to feel welcome.”
“I am still trying to understand fully how the last two years have radically changed my life.”
Guest Links:
Goldie’s website - https://www.goldiechan.com/
Goldie on LinkedIn - https://www.linkedin.com/in/goldie/
Goldie on Twitter - https://twitter.com/GoldieChan
Goldie on Instagram - https://www.instagram.com/goldiecylon
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
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