Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
https://art19.com/shows/catalyst-podcast
episode 190: Product-Led Growth: A conversation with Variance’s Noah Brier and James Gross
Removing Friction: On this week’s episode of Track Changes, Paul and Rich sit down with Noah Brier and James Gross ahead of a Postlight event to talk about the new trend that is taking enterprise software by storm, product-led growth. We discuss why the shift to PLG is as big as a transition for enterprise as the switch from on-premise to cloud software and how this move to more user-centric products removes friction from all levels of product implementation.
Links:
- Salesforce
- Lattice
- Pingboard
- Google Sheets
- Google Docs
- Abacus
- Dropbox
- Google drive
- Invision
- Figma
- Sketch
- SAP
- Slack
- Percolate
- Variance
- Zoom
- Datadog
- Oracle
- Concur
- Mailchimp
- Notion
- Product Led Growth Index - OpenView Partners
- Amplitude
- Pendo
- Atlasian
- Jira
- ZohoSuite