The Business Side of Music

The Business Side of Music is an interview show designed to help independent artists and songwriters better understand and navigate the music industry. 25-year industry veteran, Bob Bender talks to successful guests from every corner of the industry about their careers to discover the things they did right as well as the lessons they learned from any mistakes they made.


Mastering the Business of Licensing Music to Film & TV

On our 100th episode, we introduce you to Michael Elsner. As a songwriter and producer, Michael Elsner has over 2,000 original song placements in over 750 TV episodes, and contributed music to over 180 individual television series.  He's also written music for various movies, film trailers, and commercials, some of which include American Idol, The Voice, EXTRA, The Sing-Off, The Ellen DeGeneres Show, Flip or Flop, the Real Housewives Series, Hannah Montana, and High School Musical 2.  Michael has written and produced commercials for Audi, Buick, Mazda and Skechers. 

Michael has created a course called Master Music Licensing, where he teaches you to license your music catalog to TV shows, Films, Commercials, Video Games, and Film/Game trailers.  He shares the process that he's used to generate placements within the visual entertainment industry.  With the goal of inspiring and helping other pursue their passions, and achieve their own musical dreams, Elsner has written an E-book entitled: The 4 Step Plan to Licensing Success, which is available for free on his website (, and has an online course called “Master Music Licensing.”

The Business Side of Music ™

© 2019 Beyond the Music

Host: Bob Bender

Produced by Bob Bender 

Advisor: Tom Sabella


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Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast, and trusting us to carry on their legacy.



 2019-11-20  49m