Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 91: Flip the Script and Pitch Anything with Oren Klaff (Rebroadcast) | Ep. 091
Oren Klaff is an investment banking advisor and investor based in Beverly Hills. Oren advocates for “selling without selling”—that is to say, successfully pitching a customer on a product or service without them feeling like they’re being sold to. He is also the author of Pitch Anything: An Innovative Method for Presenting, Persuading and Winning the Deal and Flip the Script: Getting People to Think Your Idea is Their Idea (now on retail and digital shelves).
In this episode, Oren explains how he can pull off a real life Inception, helps you figure out the pressing concern that motivates you, and discusses the three “layers” of a compelling personality.
The Finer Details of This Episode:
- Oren explains what his book Flip the Script is about and what this show’s listeners can get out of it.
- How do you influence customers in an era where no one really wants to be sold to anymore?
- Oren breaks down the key piece of advice at the heart of Pitch Anything.
- Oren’s method for planting the seed of an idea
- What are “pre-wired ideas” and how do they work?
- Why every industry and line of business needs its own “Winter is coming” to innovate and survive.
- Oren discusses the different layers of your persona that make you compelling.
Quotes:
“Salespeople don’t know how to sell because today buyers don’t want to be sold.”
“People want what they can’t have, they chase that which moves away from them, and they only value that which they pay for.”
“The closer you get to something that’s new, novel, unusual, or never tried before, the more anxiety it creates.”
“Your value system that cannot be altered by a sales meeting is what makes you compelling.”
“Business, to me, is about relationships.”
Guest Links:
Oren’s homepage - https://orenklaff.com/
Pitch Anything - https://pitchanything.com/
Visit Brandon’s website at www.BrandsOnBrandsOnBrands.com
Join the Brand Growth Community on Facebook at www.brandonbrands.com/community
And please leave a rating and review on iTunes!