Brands On Brands | Personal Branding & Business Coaching

Today we talk about building your brand community for coaches, consultants, and experts. This is the second topic in my three part series on personal branding, covering the most important steps to build a personal brand that drives growth for your coaching business.

The #1 way you can build authority in your industry and stand out from the competition is with personal branding. But there are key ingredients into developing a personal brand that must be present for it to succeed.

The three topics covered in the series are:

1) Finding your voice and message

2) Building a community

3) Creating impact

Today we dive in to building a community. The three components of building a community are: 1) authority, 2) discovery, and 3) list building.

Here are the highlights from the episode:

• You have to be known for something and have authority and expertise for people to want to listen to what you have to say. People need a reason to go somewhere, so you need to let them know they can look to you for guidance.
• When you establish authority, you get to curate the experience and bring together like-minded individuals. When you do that, it encourages engagement through common interest.
• The second component of community building is discovery. A community gives you somewhere to send people after they meet you or come across your content. It turns a one time encounter into a potential long term relationship.
• As you build a community, you have the opportunity to ask for their information which puts you in control of your future communication with those people.
• People in your community have a better chance of receiving your content across social media and within your own channels which builds your following.
• A community also gives you the opportunity to ask people about the challenges they have that you can help with.
• The third component in community building is list building. You need to thoughtfully create a valuable resource to give away in exchange for contact information.
• As you build your list, you can promote your content, you can tell your story, you can turn cold leads into warm leads, and you can sell. More importantly, you can ask them what it is that they need, and then build it for them as a product.

If you take these steps you will be well on your way to building your community. As you build your community and ask them what their challenges are, you will be better prepared to take the next step in your personal branding journey which is providing solutions and making an impact. We'll talk about that on the next show!

Episode Links:

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