Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 98: Fanocracy - Turning Fans into Customers and Customers into Fans with David Meerman Scott | Ep. 098
David Meerman Scott is an internationally acclaimed business strategist, entrepreneur, advisor to emerging companies, and public speaker.
He is the Wall Street Journal bestselling author of ten previous books, including The New Rules of Marketing & PR, Marketing Lessons from the Grateful Dead, and The New Rules of Sales & Service.
Today we talk about his new book, Fanocracy - Turning Fans Into Customers and Customers Into Fans. He coauthored this book with his daughter Reiko Scott, and they talk about taking this idea of fandom and making it a prescription for your business.
Highlights from the episode:
- After you create a product/service, you need to let go of your creations. Let people share their fandom in the way that they want.
- Consumers don't want to be told how to engage with a brand.
- Make your customers "insiders" by giving them a peek inside the business.
- When you share the fandoms of your personal life in your professional life, you can create an organization that draws people in that are fans of you in the same way you are a fan of those things.
Quotes:
"I believe we are entering a new phase, a phase around humanity"
"When you are physically in the presence of people at a company... the human emotional bond is much stronger."
"The relationships we build with our customers are more important than the products and services we sell to them."
"When people are passionate about something, that passion shows."
Episode Links:
Get the book now at www.fanocracy.com
Learn more about David at www.davidmeermanscott.com
To follow David on social, his handles are @DMScott
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