Build a Big Podcast is the marketing podcast for podcasters! How to grow your podcast audience, better connect with listeners, and spread your message through podcasting with podcast marketing tips from media marketing expert David Hooper, author of Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show.
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Day #6 - Do The Opposite
Legendary speaker and broadcaster, Earl Nightingale, once said, “If you want to be successful in life, simply watch what most people would do in a given situation, and then do the total opposite."
In general, this is arguable good advice. But as a way to make yourself stand out from other podcasters, it's great advice.
Your listeners have a way of doing things that seems "normal." The other podcasts in your market have hosts who advise these things.
What would happen if you do the opposite? I talk about this. I also share the story of how "doing the opposite" of what traditional radio thought was best has kept my broadcast radio show on the air.
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