Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
https://www.brandsonbrands.com/podcast
episode 104: The Indispensable Brand - Move From Invisible to Invaluable with Mitch Duckler | Ep. 104
Today we talk about the ways on how to build a brand strategy that overcomes a brand monotony in their industry, transforming them from indistinguishable to indispensable.
Our guest today, Mitch Duckler, is a marketing keynote speaker, workshop facilitator and a founding partner of FullSurge, a brand strategy consultancy which helps clients achieve enduring, profitable growth through building world-class brands.
He is the author of the best selling book "The Indispensable Brand: Move from Invisible to Invaluable". He writes articles on branding and marketing strategy and his work has appeared in Brandweek, Marketing News, Marketing Management, etc.
Highlights from the episode:
- Why is it so difficult to be indispensable
- Mistakes that people make without a brand strategy
- How to differentiate and position yourself in the market
- What makes people actually care about a brand
- How does branding interconnect with content and community
Quotes:
"Information is more attainable than ever before so it’s harder to establish a competitive advantage through just access to information."
"It’s not what you do but how you deliver it."
"Brand is an important component but it’s not everything."
"What sort of experience do customers want and expect from your brand based on what makes it different?"
Episode Links:
Contact Mitch at: mduckler@fullsurge.com
Mitch’s firm site: https://www.fullsurge.com/
Get Mitch’s book at: https://www.amazon.com/Indispensable-Brand-Move-Invisible-Invaluable/dp/154450134X
If you want updates each week on the latest episodes and my insider freebies, go to www.brandonbrands.com/bteam to subscribe.
If you enjoyed the show, screenshot it and share it with your friends!