From Scratch is a weekly radio show about the entrepreneurial life. We meet with leading pioneers from the business world, the social sector, entertainment, and the arts. From Scratch personalizes the lives of entrepreneurs by providing listeners with a candid, first-hand view of the launching process. Guests speak openly about their sources of inspiration, set backs, helpful allies, and break though moments. Featuring business, social and cultural leaders in all stages of the building process, From Scratch informs those who are either initiating their own entrepreneurial lives or simply feeling curious about those who make new ideas happen.
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Tim Westergren
Tim Westergren, a former jazz musician and film composer, founded the online radio station Pandora in 2000. Tim brought together a team of musicologists to analyze and classify hundreds of thousands of songs based on some 400 attributes. This project, called the Music Genome Project, is the backbone of Pandora. Pandora works like this: a user enters a song or artist, and Pandora plays songs that most resemble that entry. The company became profitable for the first time ten years after launch, and Pandora has become increasingly popular thanks, in part, to its availability as an app on Apple’s iPhone.
Jessica Harris speaks with Tim about his previous musical career and how a small startup blossomed into the most well-known internet radio site, from scratch.
Listen to the interview