From Scratch is a weekly radio show about the entrepreneurial life. We meet with leading pioneers from the business world, the social sector, entertainment, and the arts. From Scratch personalizes the lives of entrepreneurs by providing listeners with a candid, first-hand view of the launching process. Guests speak openly about their sources of inspiration, set backs, helpful allies, and break though moments. Featuring business, social and cultural leaders in all stages of the building process, From Scratch informs those who are either initiating their own entrepreneurial lives or simply feeling curious about those who make new ideas happen.
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Craig Weiss
NJOY is an electronic cigarette company that produces the flagship product NJOY King. E-cigarettes are non combustion cigarettes that contain nicotine and strive to have the look and feel and plume of a traditional cigarette. Craig’s brother Mark discovered ecigarettes in China, and the family started the company in 2006. Craig is a patent lawyer and graduate of the University of Pennsylvania.
Craig speaks with Jessica Harris about his family’s pioneering role in the e-cigarette industry, from scratch.
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