Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 108: Aesthetic Intelligence with Pauline Brown | Ep. 108
Pauline Brown is a longtime leader in luxury goods and former Chairman of LVMH North America, renowned for acquiring, building, and leading some of the world’s most influential brands.
Today we talk about her new book "Aesthetic Intelligence", the idea behind it and how to use it to help deliver your brand to your customers.
Highlights from the episode:
- What aesthetic intelligence is about
- Why is it relevant today for businesses and marketers
- How to get started telling your story using aesthetics
- How senses can improve customer experience and create a stronger connection with them
- Four steps to develop your aesthetic intelligence
- What are the good and the bad examples of it
Quotes:
"Perfection is not interesting"
"One of the most powerful ways to connect with people is through their senses."
"Why don’t we double down on what we do so well and bring those values and the sensibilities to our work lives in a way that feels good and I think gets results."
Episode Links:
Pauline’s site: https://www.aestheticintelligence.com/
Pauline’s Instagram profile: https://www.instagram.com/tastemakerpauline/
Get Pauline’s book at: https://www.amazon.com/Aesthetic-Intelligence-Boost-Business-Beyond/dp/0062883305
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