Personal Branding, Leadership, and Business Coaching tips every week! The Brands On Brands podcast with Brandon Birkmeyer is a top 10 branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts. Looking to start a podcast? Check out the Podcast Branding Academy at: https://www.podcastbrandingacademy.com Your host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal brand and content creator business coach working with speakers, authors, coaches, consultants, executives, and other creators. Do you want a free audit of your online brand presence? Setup a free live chat with me at: https://www.brandsonbrands.com/coach
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episode 109: Creating a Terrible Lead Magnet | Ep. 109
Today we talk about the purpose and benefits of creating a terrible lead magnet, how growing your email list leads to a stronger and more profitable business.
This is the third topic in my three part series on building a community, topic which was covered in episode 96, ’’Build Your Community’’.
These are the three steps on developing a lead magnet and growing your list:
- Create a valuable resource - Build content which will get people’s attention and make them want to come to your community
- Nurture your leads - Make sure to keep sharing content consistently with your audience, continue adding value, and try and connect with them more directly through a call or event.
- Create brand advocates - After you've helped your customers, ask them to share your story across their network.
We dive much deeper in today's episode. Take a listen!
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