The position of internal change agent – wherever it falls in the organization – can be a tricky one. You are responsible for influencing the organization, usually without the direct authority to do so. This show explores the different ways to influence organizational change, from the point of view of someone who is not calling the shots. (Formerly The Change Agent's Dilemma show.)
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How to Use the Science of Persuasion to Sell Change
In this episode, Brian Ahearn, Chief Influence Officer at Influence PEOPLE, LLC, shares the principles of persuasion and how to use them to affect change in organizations. Listen in to hear practical ways to apply the principles, and find out which one is the most powerful.