SciShow Tangents is the lightly competitive knowledge showcase from the geniuses behind the YouTube series SciShow. Every other Tuesday, join Hank Green, Ceri Riley, and Sam Schultz as they try to one-up and amaze each other with weird and funny scientific research... while not getting distracted. There will be tangents about video games, music, weird smells, surprisingly deep insights about life, and of course, poop, but it always comes back to the science.
https://scishow-tangents.simplecast.com
episode 6: Advertising
From website banners to scratch-and-sniff magazine spreads, you’ve probably been the target of thousands of ads. Like, you’re even going to hear one during this podcast—we gotta eat! At this point, you might feel like you’re immune to advertising, because there’s no way a ridiculous infomercial could make you want a reusable juice box. But the psychology behind advertising has always been powerful. So this week, we’re diving into the science of when ads work, when they don’t, and when they’ve led to some pretty serious problems like the opioid epidemic.
Sources:
[Truth or Fail]
https://journals.sagepub.com/doi/abs/10.1177/0956797613502732
https://academic.oup.com/jcr/article-abstract/44/4/877/3829544?redirectedFrom=fulltext
https://www.eurekalert.org/pub_releases/2016-03/uom-ita031116.php
[Fact Off]
Brand partnerships:
Opioid epidemic:
https://www.smithsonianmag.com/science-nature/how-advertising-shaped-first-opioid-epidemic-180968444/
https://www.nejm.org/doi/full/10.1056/NEJMp1508818
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5125194/
[Ask the Science Couch]
https://www.eurekalert.org/pub_releases/2017-05/uoia-scs051817.php
http://www.nber.org/papers/w20171.pdf
https://www.theatlantic.com/business/archive/2014/06/a-dangerous-question-does-internet-advertising-work-at-all/372704/
https://www.theatlantic.com/business/archive/2011/08/why-good-advertising-works-even-when-you-think-it-doesnt/244252/
[Butt One More Thing]
https://thequackdoctor.com/index.php/dr-youngs-rectal-dilators/