Total Retail Talks is for retail executives who crave the knowledge and insights needed to stay successful in today's fast-paced industry. Through engaging talks and focused interviews, listeners take away useful information and practical advice from a full roster of retail experts, influencers and leaders.
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How Affiliate Marketing Boosts Customer Trust and Sales for Purple
In episode 243 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews James Brohamer, director of omnichannel marketing at Purple, a comfort technology company that specializes in the direct-to-consumer sales of mattresses, pillows and other bedding accessories. Listen in as Brohamer discusses the brand's history, its online and brick-and-mortar distribution channels, and why Purple decided to…