Wealth Without Borders Podcast

If you want to be successful in China’s booming market, you have to be flexible in your approach and decisive in your market-entry.

You have to have the knowledge and the network to aid complexities and compliance you need to set in place before transacting in the market.

Kristina Koehler-Coluccia is the Head of Business Advisory at Woodburn Accountants & Advisors. She is a Hong Kong-born European and has over 16 years’ experience in helping foreign investors sell their products and services into the Chinese market stress-free. She had worked with over 500 international companies, across industries and sectors on their market strategy, implementation, and growth in China.

In this episode, Kristina shares the market-entry advisory and steps one need to have in place when transacting within the Chinese market. She also tackled why it is important to understand the bureaucratic and administrative matters you need to deal with. Listen in and learn why Kristina loves China so much despite it ever-changing and constantly evolving.

What you will learn from this episode:

• Learn about a market-entry advisory on how to transact with China stress-free 
• Understand the bureaucratic and administrative matters you need to deal with in transacting with the Chinese market
• Learn how to eliminate complexities in corporate matters around the services industry, trading or manufacturing in China

“People have the assumption that they can do in China what they're doing back home, and they can incorporate what they're doing back home in China. That's probably the biggest mistake that you can actually make.” 

- Kristina Koehler-Coluccia 

Topics Covered: 

02:28 - Kristina’s ideal clients: Somebody who is a leader, an entrepreneur, and investor who is looking into the Chinese market and who admits that he needs help

02:54 - How Kristina helps an entity to transact with the Chinese market 

03:43 - Symptoms that people experience when trying to penetrate the Chinese market in terms of Chinese' bureaucratic and administrative matters 

04:35 - Educate yourself, do the research. Why incorporating in China what you do back home is a mistake

05:26 - Kristina’s valuable free action people can do to solve the problem: To build your network. As it is the key thing in China.

07:07 - Valuable Free Resource: Go to Chamber of Commerce and access free educational tools that will help you learn how to transact in the China market

09:44 - Question: Why Kristina loves China

Key Takeaways: 

“When you're going into China there's so much bureaucracy and administrative things that you do need to know, to protect yourself and your business. And people tend to leave that portion out, which then makes you hit the roadblocks and reach certain obstacles along the journey.” - Kristina Koehler-Coluccia

“There's a lot of free information and free data that are available that you can utilize to properly execute what you want to do in China.” - Kristina Koehler-Coluccia

“Build your network. That's the key thing in China. It's all about in your network, knowing people, meeting people, getting introduced to people.” - Kristina Koehler-Coluccia

“The best thing in China, especially amongst the foreigners that are based there, we love to share our stories. We love to explain how we entered, what was our success? What were our failures? So the more you network the more you will know, free of charge, how to do things right in China.” -  Kristina Koehler-Coluccia

Ways to Connect with Kristina Koehler-Coluccia:

• Website: https://www.woodburnglobal.com
• Linkedin: https://www.linkedin.com/in/kristina-koehler-coluccia
• Youtube: https://www.youtube.com/channel/UCBSzVTw0AC_gerxY-1CwObA

Ways to Connect with Howard Whiteson 

• Website: http://www.wealthwithoutborders.net 
• LinkedIn: https://www.linkedin.com/in/howardwhiteson