The Actionable Futurist® Podcast is a show all about the near-term future with actionable advice from a range of global experts.Your host is leading Futurist and AI Expert Andrew Grill, a dynamic and visionary tech leader with over three decades of experience steering technology companies towards innovative success.Known for his captivating global keynotes, Andrew offers practical and actionable advice, making him a trusted advisor at the board level for companies such as Vodafone, Adobe, DHL, Nike, Nestle, Bupa, Wella, Mars, Sanofi, Dell Technologies, and the NHS.His upcoming book “Digitally Curious”, set for a September 2024 release by Wiley, delves into how technology intertwines with society’s fabric and provides actionable advice for any audience across a broad range of topics.A former Global Managing Partner at IBM, five-time TEDx speaker, and someone who has performed more than 550 times on the world stage, he is no stranger to providing strategic advice to senior leaders across multiple industries.Andrew’s unique blend of an engineering background, digital advocacy, and thought leadership positions him as a pivotal figure in shaping the future of technology...
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episode 13: S1 Episode 13: The Future of Content Marketing with Eric Fulwiler
Great content that cuts through the noise is key in a disrupted B2B world. In this episode of the podcast, I spoke with Eric Fulwiler who recently joined 11:FS - a financial services transformation company as CMO, overseeing their media and marketing teams across the group.
He spent the last 10 years in digital advertising agencies, most recently as UK Managing Director for US-based VaynerMedia - a creative, media, and production agency.
Before agency life, and as a side hustle along the way, he’s worked on and advised numerous start-ups. He’s a frequent speaker and contributor on the state and future of marketing, brand strategy, and digital media.
We discussed a range of topics including:
- What does the 11 stand for in 11:FS?
- What does 11FS do?
- Are you a consultancy or a tech company
- Digital banking is only 1% finished - what's left to do?
- How do you differ from the big 4?
- Disruptive consulting - disrupting the disruptors
- Using podcasts to attract clients and share knowledge
- The quality of the content depends on the intent
- The Rise of UK Fintech movie
- Handling growth vs innovation
- Where do the existing banks have an opportunity to change?
- Will the challengers get scale before the incumbents get innovation?
- Fintech innovation
- Natwest Bank's innovation journey
- What are your largest challenges as a CMO?
- The promise of Open Banking
- 3 things for next week around content marketing
- Put value at the top of the pyramid
- Be iterative and reactive
- You need to drive business results
Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
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Keynote speeches here
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