The Actionable Futurist® Podcast is a show all about the near-term future with actionable advice from a range of global experts.Your host is leading Futurist and AI Expert Andrew Grill, a dynamic and visionary tech leader with over three decades of experience steering technology companies towards innovative success.Known for his captivating global keynotes, Andrew offers practical and actionable advice, making him a trusted advisor at the board level for companies such as Vodafone, Adobe, DHL, Nike, Nestle, Bupa, Wella, Mars, Sanofi, Dell Technologies, and the NHS.His upcoming book “Digitally Curious” set for a 2024 release by Wiley, delves into how technology intertwines with society’s fabric and provides actionable advice for any audience across a broad range of topics.A former Global Managing Partner at IBM, five times TEDx speaker, and someone who has performed more than 550 times on the world stage he is no stranger to providing strategic advice to senior leaders across multiple industries.Andrew’s unique blend of an engineering background, digital advocacy, and thought leadership positions him as a pivotal figure in shaping the future of technology...
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episode 6: S1 Episode 6: The Future of Employee Communication with Ethan McCarty
In Episode 6 we speak with the CEO of Integral Communications Group Ethan McCarty and answer the question “What’s the Future of … Employee Communication?”
A former journalist, Ethan joined IBM in early 2000 to manage the web presence for IBM’s $6 billion a year research division, he also co-authored their groundbreaking blogging guidelines, launched IBM’s intranet podcasting platform and worked on IBM’s award-winning annual report to shareholders.
He is now the CEO of Integral Communications Group, a consulting firm specializing in employee activation, as well as a masters-level lecturer on digital media and employee communications for Columbia University.
We spoke to Ethan from New York where he lives and works.
We discussed a range of topics relevant to companies of any size including:
- Why Ethan started an employee activation company
- Internal vs External communications
- Harnessing your external network
- Employee Advocacy beyond: "Please retweet this"
- How do you measure employee engagement?
- Helping attract new talent to the firm
- Using communication as a recruitment tool
- How do you "activate" employees?
- Stop "interruption messaging"
- Culture and purpose
- Personal brand vs company brand
- Renting your brand to an organisation
- Eminence vs advocacy
- Showing up with your network
- Design your value proposition to be network permeable
- Getting your digital tools ready
- What 3 things can you do next week to start an employee engagement program?
- 1. Start talking with employees
- 2. Reinspect the measures of our work
- 3. Inspect your practice of iteration
- The Agile Manifesto
Your Host: Actionable Futurist® & Chief Futurist Andrew Grill
For more on Andrew - what he speaks about and recent talks, please visit ActionableFuturist.com
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@Andrew.Grill on Instagram
Keynote speeches here
Andrew's upcoming book