Podcast Pontifications

We look advertising square in the face on the 7th edition of this 10-part miniseries on the future of podcasting. (1, 2, 3, 4, 5, & 6)

Digital advertising changed the game of advertising forever. Rather than deal with the largely made-up numbers offered by print, radio, and TV publishers, digital ads came with data. Data not just about who saw/heard/read the ads, but what those people did after that.

And then Cambridge Analytica came and ruined the future.

 Since then, a sort of cold war has developed between consumer advocacy and privacy watchdogs on one side, and innovative ad tech companies still trying to make advertising better and more relevant. 

This is not a winnable cold war, I’m afraid. Of all the 10 predictions I wrote for the Podcast Business Journal’s inaugural print edition, this was the toughest for me. Which is why left it as a never-ending cold war.

While you wait for episodes eight, nine, and ten to wrap this puppy up, I again leave you with three possible next steps:

• If you have your own predictions about the future of podcast advertising, I’d love to read it! Leave a comment right here or join a few other Podcast Pontifications listeners who have downloaded and joined -- for free-- the app at Flick.group/podcastpontifications.
• If you want to show your love and support, BuyMeACoffee.com/evoterra.
• If you are in business and need someone strategically thinking about your podcasting efforts now and for the future, please get in touch. evo@podcastlaunch.pro.

-----

Yes, this episode is something you should share. Thank you. Here’s where you can find a re-written in-depth article based on the audio of the episode that’s perfect for sharing: https://podcastpontifications.com/episode/surviving-the-cold-war-of-podcast-advertising

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit PodcastLaunch.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business.

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy