Podcast Pontifications

I’ve been fortunate enough to have some of my content (or my clients’ content) ranked number one for a highly desirable term. It’s great to see traffic come flooding in, For a while. For an all-too-short amount of time. A short amount of time that is continues to shrink.

Getting to the top of the list is hard. Staying there is even harder. 

Search algorithms are influenced by lots of factors. But two of the most important factors are freshness of content and authority. Both of those (and more) help you get to the top. But are you ready to produce the kind of content that keeps ringing both of those bells?

You're not probably going to rank on the word “podcast” no matter what you do. In fact, you’re probably not going to rank number one for your category of podcast. You might, however, rank high for more specific terms, Podcasts for private clinicians or something along the lines of scuba diving in the Maldives podcast, by way of example. 

To sustain a number 1 ranking for your podcast, you have to keep producing content about that thing. Whatever actions you took that paid off with the reward of being number one, you have to keep doing that. A lot. You cannot “get it and forget it” or you’ll quickly find your show no longer in that number one spot.

That might have serious ramifications for the type of show you want and the content of the episodes you produce. To maintain your number one ranking, you’ll have to forget about true independence. Sure, you can always produce whatever the heck you feel like. If you feel like producing an episode that’s nowhere near the term you ranked number one for. But that’s going to negatively impact your number one ranking. 

Are you willing to stay laser-focused on your content so that your show is and always will be about one thing? Are you willing to axe the clever little segments, avoid off-topic diatribes, break out the nine different topics you want to talk about into their own episodes, and possibly switch to a daily or multiple-times-per-day format? Are you willing to cut out anything that doesn’t contribute to your number one standing, changing your show so drastically to maintain that ranking? 

Getting to the top of the list is hard. Keeping your podcast there is even harder. 

Here’s your daily challenge: Ask one of your podcasting compadres what they think your show should rank for. Even if they don’t listen to your show (here’s a good way to get them to do that), just ask them what they think your show should rank for. And return the favor, were you tell them what you think their show should rank for. I’m fairly confident that you’ll both be thinking of rather different things. 

And by all means, tell them the question was sparked by this episode of Podcast Pontifications. I'd like to have another listener. :)

And if you have an opinion on what this show should rank for, drop me an email at evo@podcastlaunch.pro.

-----

Share this with a friend: https://podcastpontifications.com/episode/your-podcast-is-1-now-what

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy