Podcast Pontifications

Big media companies have piles of cash to throw at awareness campaigns, grab the best and most recognizable names in the world, and hire gigantic teams of a dozen or more talented people to work on a single episode.

And you, the indie podcaster… you probably don’t have any of that. 

You likely don’t have piles of cash that you can use to hire a team of talented people. You probably don't have a name that is recognizable by the majority of households in this country (or any country). You likely can't spend hundreds of thousands or millions of marketing dollars to give your work exposure to the masses. 

But big media doesn’t have a monopoly on shows that sound great. 

And as my friend Tom Kelly stated so eloquently, indie podcast doesn't have to mean shitty podcast.

As an indie podcaster, we can compete with big media podcasts on quality. They’re probably going to win when it comes to marketing. They’re probably going to win when it comes to talent acquisition. 

But there is nothing stopping you, me, or any individual person from making a podcast that always has amazing sound quality. 

If you’re just one person, there’s no way to scale to the ~125 hours of work required to put out a complex episode. So deal with that reality and do something different that does not require that level of people-hours. Reduce the frequency if you need to. Or better yet, reduce the complexity. Whatever you do, do not reduce the quality.

With very few exceptions, there’s nothing stopping you from ensuring your episodes sound amazing every single time. If you’re committed enough, you should be able to work with whatever tools you have at your disposal to make a show with amazing quality sound.

Your goal is simple: when someone listens to the Conan O'Brien podcast and then listens to your podcast, that person should be unable to detect a difference in sound quality. 

And if anything, you want your show’s sound quality to be better. 

You can do this. You, the individual and independent podcaster can do this. No, there isn't a magical button or box that big media spent $50,000 on that makes their shows sound amazing. It’s mostly just people and resources. Well, you’re a person, and clearly you already have the resources to make a podcast. 

The next time you get together with your podcasting friends, start a conversation about commitment to quality. If they ask you to check out their show, be honest with them about how you perceive the quality. They need to hear an unvarnished opinion.

And if you don't want to be the one to tell them, send them this episode of Podcast Pontifications and I will tell them how incredibly important sound quality really is. 

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Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy