Podcast Pontifications

Every podcaster I know (including this guy) wants to grow their show. It doesn't matter if they run a gigantic show with hundreds of thousands of listeners; they want to grow their audience. It doesn't matter if they're a teeny-tiny show hyperfocused on one small corner of the world; there are always people the show hasn’t yet reached. 

At Podfest Multimedia Expo 2020 in Orlando, which I’m freshly back from, I attended a panel discussion where several very successful niche podcasters -- all of them business-related -- were sharing the tips and techniques that made them successful.

During the Q&A portion, one of the panelists -- Joe Sanok from Practice of The Practice engaged in a dialog with an audience member who was struggling to grow their firm’s niche podcast. Joe asked a simple question of them:

“What pain does your podcast solve?”

The exchange between the two of them got me to thinking: what pain does this podcast solve? 

Which should lead you to think: what pain does your podcast solve? 

Initially, you might assume that not all podcasts are designed to solve pains. I know I did. But when you look a little bit deeper, maybe that’s incorrect. Because even if you make a show that’s just there to provide some levity and entertainment to your listeners, maybe that's enough temporary pain-removal for them.

Clearly, the more focused your show is, the easier it is to understand your own answer to that question. The advice came from a guy with a podcast and a podcast network designed to solve the problems of clinicians in private practice, which is quite specific. But as a focusing device, I think we can all benefit from asking ourselves the same question.

So how does your podcast solve pain? What pains do you solve with your podcast? These are interesting questions causing me to re-examine what I am doing with these episodes. Because while I think I do solve some pains, I think that could be better at being more focused on solving pains faced by working podcasters like you.

This is a good question to bring to your podcasting compatriots. Podcasters tend to run in tight circles, in my experience. And while most of our conversations are either light or super-specific, sometimes asking these larger, more ethereal questions is healthy. So the next time you get together, either in person or on a Slack channel, ask your podcasting buddies what pains they solve with their podcasts. Tell them you got the idea for the question from this episode of Podcast Pontifications and ask if they heard it as well.

And also, I’d love to hear how your podcasting efforts are solving pain. Even if you think that’s not what you do. Send an email to evo@podcastlaunch.pro.

-----

Share this with a friend: https://podcastpontifications.com/episode/growing-your-podcast-by-solving-someones-pain

Podcast Pontifications is published by Evo Terra four times a week and is aimed at the working podcaster. The purpose of this show is to make podcasting better, not just easier.

Follow Evo on Twitter for more podcasting insights as they come.

And if you need a professional in your podcasting corner, please visit SimplerMedia.pro to see how Simpler Media Productions can help your firm. Podcasting is our only business!

Mentioned in this episode:

Support For Abortion Rights

While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.

This podcast uses the following third-party services for analysis:

OP3 - https://op3.dev/privacy
Chartable - https://chartable.com/privacy
Podsights - https://podsights.com/privacy