The future of free podcast hosting is part 4 of my future of podcasting miniseries. (Pts 1, 2, & 3)
In the future, free hosting for podcast media files will be a viable option. I base that prediction on one deciding factor: Spotify is going to do it.
But I don't think everybody will switch to free. This is not meant to be a doom-and-gloom prediction. This is a coming reality that can be adapted to. YouTube’s free model certainly caused many of the other video hosting companies to shut their doors. But not all of them.
Hosting companies will have to adapt their business models to help podcasters make better content. Companies like Auphonic , Alitu, and Auxbus are already doing this today. More will come, making it not just easier to assemble and piece together audio, but to actually improve the quality of the episode.
With Spotify lowering the barrier to entry even more, it’s going to encourage garbage content creation. We've seen it on YouTube. We see it on Anchor. You see it everywhere it’s dead-simple to post content. So that makes the landscape ripe for services to sift through and cut out all the garbage. Because there’s no need to take all that garbage with you.
It doesn’t take a lot of imagination to see how that one change could cause massive disruption, positive and negative, to our industry. I have no crystal ball, but the idea of podcast media hosting going free seems like a shoo-in.
Before you go, three quick things:
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Support For Abortion Rights
While Americans overwhelmingly support the right of an individual to make their own decisions about abortion, unfortunately, that right is no longer protected everywhere in the U.S. The Supreme Court overturned Roe v Wade on June 24th. Abortion is a basic healthcare need for the millions of people who can become pregnant. Everyone should have the freedom to decide what’s best for themselves and their families, including when it comes to ending a pregnancy. This decision has dire consequences for individual health and safety, and could have harsh repercussions for other landmark decisions. Restricting access to comprehensive reproductive care, including abortion, threatens the health and independence of all Americans. Even if you live in a state where abortion rights are upheld, access to safe medical procedures shouldn’t be determined by location, and it shouldn't be the privilege of a small few. You can help by donating to local abortion funds. To find out where to donate for each state, visit donations4abortion.com. If you or someone you know needs help, or if you want to get more involved, here are 5 resources: 1. ShoutYourAbortion.com is a campaign to normalize abortion. 2. DontBanEquality.com is a campaign for companies to take a stand against abortion restrictions. 3. Abortion.cafe has information about where to find clinics. 4. PlanCPills.org provides early at-home abortion pills that you can keep in your medicine cabinet. 5. Choice.CRD.co has a collection of these resources and more. We encourage you to speak up! And spread the word.