Welcome to Catalyst, the Launch by NTT DATA Podcast. Catalyst is an ongoing discussion for digital leaders dissatisfied with the status quo and optimistic about what’s possible through smart technology and great people. In this studio we believe in shipping software over slideware, that fast will follow smooth, and aiming to create digital experiences that move millions is a worthy pursuit.
https://art19.com/shows/catalyst-podcast
episode 230: A New Improved Postlight: On Rebranding at Postlight and Beyond
How do you know when it’s time to rebrand? Last week we launched a new brand and want to tell you all about it. But we also want to share some broader lessons about when and why rebranding is necessary. We share what we’ve learned over the years about growing a company and evolving a brand to better suit what the company can do, not what it’s already done. We hope you like our new look!
Links:
Postlight
Postlight Case Study: Goldman Sachs
Postlight Case Study: MTA