Wealth Without Borders Podcast

Something that is very common in Chinese culture, people trust brands and especially big brands, but these do not fit their taste and the purpose for which they buy wine. 

It is best to get information from trusted sources if quality and taste are your non-negotiables.  

Cécile Israël a.k.a. The Wine Lady is the Founder of Easy Bacchus, a wine and tech company aiming to make wine easy & fun for everyone.  

In this episode, Cecile shares how access to wine in China is complicated as there is not enough information to tell you about what specific wine is particularly for and what to have for a particular occasion. And the proliferation of fake wines online doesn’t help either. Aside from faking it, the quality and taste of the wine sold in the Chinese markets have been compromised due to wrong handling of these goods. This is why Cécile helps educate people on such matters. 

What you will learn from this episode: 

• Discover legitimate social media sites that have wine as their subject so as to give you guidelines for choosing quality wines - and which wine to use for specific occasion and purpose 
• Be educated in terms of handling, tasting, and pairing which food goes with which wine  
• Learn why you should not rely on recommendations from just anyone on which wine to have  

“We think like, wine, it's super traditional, and tech is tech. But we can mix them together because I have consumers in China who live with their smartphones.”  

- Cecile Israel 

Topics Covered:  

03:23 - She describes her ideal client 

04:08 - What problem with wine does she help solve in China 

04:50 - What symptoms does this ultra-complex problem over wine in China bring about 

06:05 - Why not just rely on recommendations when buying wine in China 

07:47 - The best avenue to help you find quality wine in China 

09:32 - The talk that has impacted her everyday life and which has influenced her way of understanding the Chinese mindset 

10:45 - An interesting question: How to mix wine and technology? 

Key Takeaways: 

“The problem I solve is how can we sell wine? How can we buy wine? How can we taste wine? Everything is very pragmatic, having some useful tools, and enabling customers to understand why? Because for 90% of customers in China, wine is ultra-complicated.” - Cécile Israel 

“Something very common in Chinese culture, people do trust brands and big brands, but it will not fit their taste and the purpose for which they buy wine.” - Cecile Israel 

“And also a huge problem is that they will maybe sometimes be influenced to buy some brand names. But there is a lot of fake wine in China like counterfeit wine which can also be a health concern.” - Cecile Israel 

“People can find information from small influencers that will be really dedicated to their communities in trying to help them, trying to engage with them, trying to bring value to them, and learn some really pragmatic, easy, and free tools to select and enjoy wine.” - Cecile Israel  

People / Resources Mentioned:  

Simon Sinek 

WeChat 

Ways to Connect with Cecile Israel:  

• Linkedin: https://www.linkedin.com/in/cecile-israel/  
• Instagram @theshenzhenwinelady  
• WeChat account: Easy Bacchus 便利酒神  

Ways to Connect with Howard Whiteson  

• Website: http://www.wealthwithoutborders.net    
• Podcast: https://wealthwithoutborders.net/podcast/  
• LinkedIn: https://www.linkedin.com/in/howardwhiteson