Listen in as Nick Taylor sits down with marketers, makers, entrepreneurs and key voices of innovation in the world of brands & marketing. Each week brings relevant discussions and bite-sized insights on the topics driving shifts in marketing, branding, and advertising. Episodes also offer an insider view into the processes and best practices of founders, entrepreneurs & marketing superstars.
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episode 3: Influencer Marketing - Moving the Needle and Rising Above the Chaos with Lippe Taylor’s Own Lauren Mcgrath
Lauren McGrath is Head of Influencer Engagement at Lippe Taylor where she leads influencer marketing efforts, driving value and thought leadership through partnerships with leading creators and tastemakers.
Previously, Lauren was the Vice President of Talent Partnerships and Influencer Strategy at Refinery29 where she launched their dedicated influencer division and lead the team retaining cultural tastemakers, digital influencers and celebrities for R29's array of branded partnerships, ranging from sponsored content to full scale endorsement deals.