Merlin Mann's frank & candid weekly phone call with John Roderick of The Long Winters
http://www.merlinmann.com/roderick/
Ep. 72: "Diddling is the MacGuffin"
Roderick on the Line, Ep. 72: “Diddling is the MacGuffin” on Huffduffer
The Problem: Just give it to me in pigs and bunnies.