Merlin Mann's frank & candid weekly phone call with John Roderick of The Long Winters
http://www.merlinmann.com/roderick/
Ep. 73: "Ketchup is Hard to Remove"
Roderick on the Line, Ep. 73: “Ketchup is Hard to Remove” on Huffduffer
The Problem: A new thought technology that changed the way John looked at himself.