Merlin Mann’s frank & candid weekly phone call with John Roderick of The Long Winters.
http://www.merlinmann.com/roderick/
Ep. 77: "The Derivation of Donk"
Roderick on the Line, Ep. 77: “The Derivation of Donk” on Huffduffer
The Problem: John thought of it as this gigantic Jeff Koons metal dog balloon.