Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally.These are universal secrets to win big in business, in career and also in sports.Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
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episode 4: Building a Memorable Brand Voice with VIP Guest William Espey
William Espey, an award-winning branding veteran, has been the Brand voice of Chipotle for the first 19 years. Today, he is the Content Creative Director for Unbridled Solutions, one of the nation’s top event production companies.
Customers interact with the authentic personality of the brands, never the company. Successful brands actually do what they say. Brand Evangelist William emphasizes his focus on shared values. Brands start with clear values. Values lead to a culture of people. The external manifestation of culture is your brand voice.
Listen to William to learn for yourself what helped create the foundation of one of the most successful brands by any measure.
Secrets to Win Big with Arjun Sen brings you leaders from around the world and all walks of life.