Winning is fun but WINNING BIG results in success that is sustained. Brands who WIN BIG have three secrets: They have VISIBLE Leaders who lead from the front, UNIQUE customer experience that is different, delivered consistently and evolves over time and AUTHENTIC brand stories that connect emotionally.These are universal secrets to win big in business, in career and also in sports.Tune in to listen to stories from leaders from all walks in life to put you on the path to winning big.
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episode 11: Part 1: Innovate Big Like Big Brands Do with VIP Guest Tom Ryan
Tom Ryan is founder of Smashburger. His academic background includes a PhD in food science and his corporate big innovation wins include major packaged good brands (Proctor & Gamble and Pillsbury) and major restaurant chains (Pizza Hut, McDonald’s and others).
Tom talks about his secrets to lifelong track record of big innovation to be the desire to “create things with a purpose”. In the end, every product must perform. Tom shares his take on creating a meaningful brand difference and not wasting time blunting the competition. Instead brands must seize bigger opportunities by seeing the latent demand.
Listen to Tom to find out find out Secrets to Win Big from big packaged goods brands and restaurant chains on how to create innovation that will redefine your business.
Secrets to Win Big with Arjun Sen brings you leaders from around the world and all walks of life.