Few industries have been harder hit by COVID19 than live music and events, and my guest this week, Jeremy Fleming, has been on the frontline of this. Jeremy and his wife Tabitha are the owners of StageKings who have been building custom-made stages for music festivals and sporting events since 2015. But when COVID19 forced the end of large public gatherings earlier this year, StageKings lost 95 per cent of their business within 48 hours. Rather than sit around and wait for the events to come back, they immediately thought of new ways to use their skills and produce something in high demand: work-from-home furniture. Their rebranded furniture business 'IsoKing' has sold more than 10,000 units in just three months. I ask Jeremy how StageKings went from creating stages for the Commonwealth Games to desks for inner-city apartments and how they use social media to tap into exactly what consumers are looking for.
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