PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
https://shows.acast.com/pr-360
episode 15: How to Capitalize on Hot Stories with Ed Finegold Part 2
This is part two of Ed Finegold’s interview with PR 360. We continue our discussion on how to manage a story when it goes hot. We also discuss further on the importance of keeping people in a company aware of the marketing efforts, why there is not “bad” stories and more! Enjoy!
Time Stamps
● [00:42] Q1: How can teams accurately record the impact of a hot story?
● [03:38] Q2: Is there some ways to keep the momentum going?
● [06:19] Q3: Is it better to have small core team for handling hot stories?
● [08:03] Q4: It seems like a smaller team can pivot when needed?
● [09:37] Q5: How do you effectively message to company the PR/marketing efforts?
● [13:47] Q6: How difficult can it be to generate buzz?
● [18:11] Q7: What is one thing you would like to our listeners?
● [20:01] Q8: What are some skills that Comm Directors should brush up on?
● [22:06] Q9: Do you think bad movies, shows, books teach you what not to do?
● [24:47] Q10: Understand the audience when creating content?
● [25:19] Q11: Final Thoughts?
People and Companies, We Mentioned in the Show
● Ed Finegold was our guest today.
Thanks so much for tuning in. Join us again next week for another episode!
Download Options
● Direct Download: Right-click here and click “Save As” for a direct download.
● Listen and subscribe on Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
● If you enjoyed this episode, leave us a review!
Contact Us!
● If you want to get involved, leave us a comment!
● Visit us and give us a ‘like’ on our Facebook page!
● Follow us on Twitter.
Thanks for listening!
Hosted on Acast. See acast.com/privacy for more information.