PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 17: Understanding Messaging and Telematics with Geotab’s Kelly Hall
In This Episode… This week we talk to Kelly Hall from Geotab. We discuss our love for coffee. Why marketing and PR will always be separate and important. How holistic messaging is the best messaging, and what marketing tool would she create. It’s going to be a great episode! Time Stamps ● [01:03] Are you a coffee or tea drinker? ● [01:35] What excites you about PR and Marketing? ● [03:08] Can you tell us a little bit about the current company you work for? ● [05:12] How do you message telematics to your customers? ● [07:02] How to you use a buzzword like smart cities for cities to utilize telematics? ● [08:41] What are your key KPIs? ● [10:38] Is analytics getting smarter or more difficult to analyze? ● [11:48] Do you think you’ll add a podcast to the content mix in 2020? ● [12:39] What are the key pain points for PR and marketing pro to reach their goals in 2020? ● [13:56] What is one thing you wish you knew before starting your PR career? ● [14:30] Do you think PR and marketing will become one? ● [15:09] If you could create a marketing tool, what would you create? ● [16:30] Final thoughts? ● Learn more about Geotab ● Kelly Hall was our guest today. Thanks so much for tuning in. Join us again next week for another episode! ● Direct Download: Right-click here and click “Save As” for a direct download. ● Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free! ● If you enjoyed this episode, leave us a review!
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Hosted on Acast. See acast.com/privacy for more information.