PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.
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episode 3: Tracking Success with TechNew's Leon Harbar
Tracking what is being said about your clients or company is imperative for any PR professional. This week Leon Harbar, Vice President of Global Sales and Customer Engagement of TechNews.io. We discuss the difference between TechNews from the other software’s, why niching yourself is a good idea, tracking what influencers are saying about your brand, and the future of PR! Enjoy!
Time Stamps
● [00:40] Q1: Are you a coffee or tea drinker?
● [00:57] Q2: Are you an Android or iPhone user?
● [01:51] Q3: What tools do you think PR Pros need to do their jobs?
● [03:24] Q4: How is TechNews different from Meltwater or Cision?
● [05:06] Q5: TechNews has niched themselves into a category?
● [05:31] Q6: What types of skills PR Pros need on how PR and marketing are being more digital focus?
● [08:38] Q7: Do you think TechNews is more beneficial for the one-man PR Pro?
● [09:45] Q8: It will help PR people have automated lists?
● [10:07] Q9: Does TechNews do anything in the influencer marketing space?
● [11:37] Q10: Is that similar to the Klout score in the early 2000s?
● [12:07] Q11: What do you think AI is going to do for TechNews?
● [13:04] Q12: Do you think AI will help data become more personalized?
● [14:16] Q13: Do you think the future of PR Pro will become more data scientists?
● [15:01] Q14: Do you think digital and physical tracking will morph and understand people better?
● [16:00] Data misuse has been in the public’s mind for months.
● [16:34] Q15: Do you think PR will ever be fully digital?
● [18:04] Q16: Do you think podcasting will be another tool to get the message out?
● [18:59] Q17: What excites you about the tech industry?
● [20:41] Q18: How are some ways PR Pros can get the right data?
● [23:01] Q19: Where do you think PR Pros waste their time when it comes to tracking?
● [24:30] Q20: Similar to reach on social, but, what did those people that you “reached” do?
● [26:22] Q21: How much data is too much data?
● [29:00] Q22: Do you have any advice for people that want to get into PR and the tech industry?
● [30:47] Q23: Final Thoughts
● Learn more about TechNews
● Leon Harbar was our guest today.
Thanks so much for tuning in. Join us again next week for another episode!
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Hosted on Acast. See acast.com/privacy for more information.