David Marmor & Alok Mishra are the director-producer duo behind 1BR. Made for an extremely low budget, 1BR swept the VOD world by storm and not only made its way into Netflix’s top 10 movies but even landed at the number one movie on Netflix for some time. This is no small feat, especially for a first time director & producer duo.
This interview actually spans two different time periods of this movie. I interviewed Alok & David about four months ago, right around the time 1BR was released on VOD, and then after 1BR reached the success it did, I spoke to Alok a second time to hear about the strategy and tactics he employed to bring 1BR to being number one on Netflix. What transpired was a very informative conversation, both about getting your indie film made but then making sure that it’s successful after its release, which I realized not enough people talk about. Many filmmakers mistakenly believe that their job is to make a great movie and that that movie will warrant positive Rotten Tomato scores and find its way onto major streaming platforms strictly on its own merit. This interview illustrates that this is simply not the case and ensuring the success of your movie is a hustle. Alok gives us a lot of details about his promotion strategy at the end of this interview.
Overall, this is an extremely comprehensive and well-rounded interview, and I got a seriously huge amount out of it, so fair warning, get your notes app ready for this one. On that note, I’ll turn things over to Alok Mishra and David Marmor, producer & director of 1BR.
Here’s a recap of key takeaways from this conversation with David & Alok.
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Produced by Simpler Media