The Business Side of Music

The Business Side of Music is an interview show designed to help independent artists and songwriters better understand and navigate the music industry. 45-year industry veteran, Bob Bender talks to successful guests from every corner of the industry about their careers to discover the things they did right as well as the lessons they learned from any mistakes they made.


#133 - Branding Background Music in Stores for Consumers

Unlocking music and having it create a value in its art form, especially when used in a retail environment is especially critical these days. Ola Sars CEO of Soundtrack Your Brand the world’s fastest growing music platform for B2B (background music market) shows us how. He feels that the value chain which supplies music has been broken, and the one who is affected by that is the creator of the music, the songwriter.

Ola Sars is a Stockholm based serial entrepreneur active in the music-tech space. He is the Founder and CEO of Soundtrack Your Brand, the world's fastest growing music-platform for B2B, which he co-founded together with Spotify back in 2014.

Before founding Soundtrack, he was the co-founder and COO of Beats Music, acquired by Apple and transformed into Apple Music, as well as the co-founder of Pacemaker, the world's first DJ driven music platform.

Ola’s driving force behind his repeated efforts in transforming the music market comes from his conviction that music is undervalued as an art-form and that the music industry offers significant opportunity for value improvement and growth. Through his multiple start-ups in the music-space, he has focused on unlocking that intrinsic VALUE, both in B2C and now in B2B.

Soundtrack provides music for such diverse facilities as bars, restaurants, hotels, groceries stores, churches, gyms, offices, salons, spas, and any environment where there is foot traffic.

Soundtrack Your Brand is designed for you to have the flexibility to create your own playlists from scratch, or choose from over 450 already created playlists that fits your needs. They have 50 million tracks in their inventory, which puts them on par with Apple Music and Spotify.

Their services covers such countries as North America, Asia Pacific, Africa, Europe, The Carribean, Latin America, and the Middle East.

The Business Side of Music ™

© 2020 Beyond the Music

Co-Produced & Hosted (by the guy who has a face for podcasting): Bob Bender 

Co-Producer, Creator & Technical Advisor (the man behind the curtain): Tom Sabella

Director of Video & Continuity (the brains of the entire operation): Deborah Halle

Editor (the “ums’ and “aahs’ removal guy who makes us sound good): Mark Sabella

Marketing & Social Media: Kaitlin Fritts

All Around Problem Solver: Connie Ribas

Recorded at: The Bunker in Franklin, TN (except during the Covid 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender’s living room… and there are a few).

Mixed & Mastered at: Music Dog Studios in Nashville, TN

Production Sound Design: Keith Stark

Voice Over & Promo: Lisa Fuson


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Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original “Business Side of Music” podcast, and trusting us to carry on their legacy.

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 2020-10-05  31m