PR 360

PR 360

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

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episode 39: Disrupting the Fintech industry with Global Results Communication’s Karen Sorenson

In This Episode…

This week on PR 360 I talk with Global Results Communication’s Karen Sorenson as we discuss Financial Tech or Fintech. We talk about the customer journey, pain points, what are or were the disruptors in Fintech, what B2B and B2C customers want, and how PR pro can play a role in the future of Fintech.


Show Notes

  • [00:51] Are you a coffee or tea drinker?             
  • [01:39] Can you give a brief explanation about Fintech?            
  • [03:01] How has the messaging differed from B2B to B2C for Fintech?             
  • [06:29] B2B Fintech is about easy of use and efficiency and B2C is about instant gratification?       
  • [07:31] Has Fintech made the financial industry more democratized?
  • [09:08] How are the legacy banks trying to keep up with the new Fintech startups?
  • [12:03] How can startups differentiate themselves from a Quickbooks?
  • [15:11] How do you figure out the pain points for customers to truly be disruptive?
  • [18:05] For startups in Fintech is about experiencing the customers' journey?
  • [18:50] What do you think is next for Fintech, and, how can PR pros play in role in shaping the future?
  • [23:10] What do you think about virtual banking assistance?
  • [25:14] Fun question: If you could create any startup in Fintech or Martech which industry would you choose?
  • [26:50] Final Thoughts

People and Companies, We Mentioned in the Show
  • Karen Sorenson was our guest today. Learn more about Global Results Communications.


Episode Length: 28:13

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Hosted on Acast. See acast.com/privacy for more information.

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 October 14, 2020  28m