PR 360

PR 360

PR 360 is a weekly podcast that brings together the brightest minds in public relations, communications, and media to discuss the topics and trends you need to know about. From C-Suite executives and social media experts to top tech innovators and award-winning journalists, PR 360 delivers engaging conversations that transcend traditional PR talk to explore the ever-evolving intersection of business and media. Get practical insights on topics ranging from AI and cybersecurity to crisis communication, brand reputation, and more. Join us each week as we uncover the diverse forces shaping the future of communications.Produced by Global Results Communications Hosted on Acast. See acast.com/privacy for more information.

https://shows.acast.com/pr-360

Business Marketing
Technology
subscribe
share






claim!
report

episode 40: Protecting Your Place of Business with Verkada’s Christina Schultz

In This Episode…

We talk with Verkada’s Christina Schultz about the importance of security, customer journey, messaging strategies that have worked for Verkada, what messaging strategies have worked for them to keep churn low, and more!


Show Notes

  • [00:52] Are you a coffee or tea drinker?
  • [01:35] Can you explain Verkada to our audience? 
  • [02:47] How have you messaged your product to a business that they need security in these times?
  • [04:24] Does touchless entry mean using your phone or biometrics to gain entry?
  • [04:47] What differentiates you from the customer security options?
  • [06:59] What is some unexpected feedback you got from customers?
  • [08:21] Your key differentiator is using AI to get the right data to your customers?
  • [09:02] Do you think companies are cutting back on security?
  • [10:41] What messaging strategy has made an impact on Verkada in 2020?
  • [12:15] How is Verkada protecting customer’s information?
  • [13:51] What has been some ways Verkada has eliminated or reduced churn?
  • [15:44] How has working with brands like Logitech and Upwork helped you with messaging strategies for Verkada?
  • [17:08] How do you understand your customer’s journey?
  • [18:04] What are a few lessons you’ve learned in 2020?
  • [19:28] What are your future messaging strategies for 2020 and beyond look like?
  • [20:18] If you could make an all-in-one solution software for PR pros what would it be?
  • [20:58] Final Thoughts

People and Companies, We Mentioned in the Show
  • Christina Schultz was our guest today. Learn more about Verkada.


Episode Length: 22:23

Thanks so much for tuning in. Join us again next week for another episode!


Download Options
  • Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!
  • If you enjoyed this episode, leave us a review!

Contact Us!

 

  • If you want to get involved, leave us a comment!
  • Visit us and give us a ‘like’ on our Facebook page!
  • Follow us on Twitter.


Thanks for listening!


Hosted on Acast. See acast.com/privacy for more information.

fyyd: Podcast Search Engine
share








 October 21, 2020  22m